The Advertising age : encyclopedia of advertising. Volume 3, P-Z / editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid.  New York : Fitzroy Dearborn, 2003. xi, 1181-1873 s.il. ;. ISBN 1-57958-172-2- B 44.402/3
Umístění:659 - Propagace. Reklama