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Marketing
Zikmund, William G., 1943- - Author
3rd ed. - New York : John Wiley & Sons, 1989 - xxv, 694 s.
ISBN 0-471-63109-4
D'Amico, Michael - OtherCall number B 34.635 Umístění Info RETRO-CATALOGUING - SHORT RECORD Title statement Marketing Main entry-name Zikmund, William G., 1943- (Author) Edition statement 3rd ed. Issue data New York : John Wiley & Sons, 1989 Phys.des. xxv, 694 s. ISBN 0-471-63109-4 Another responsib. D'Amico, Michael (Other)
Country Spojené státy americké Language angličtina Document kind BOOKS This edition of the popular marketing text contains a new chapter on marketing of services, and completely revised chapters on organizational buying behavior, pricing, and market management. It also discusses business strategy implications of various marketing activities. Many up-to-date examples are included. Zdroj anotace: Web obalkyknih.czLoading…
Number of the records: 1