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The manipulators
book
Robinson, Jeffrey, 1945- - Author
London : Simon & Schuster, 1998 - ix, 310 s.
ISBN 0-684-81767-5
psychologie psychologie prodeje reklama a propagace
monografieCall number C 311.765 Umístění Title statement The manipulators : the conspiracy to make us buy / Jeffrey Robinson Main entry-name Robinson, Jeffrey, 1945- (Author) Issue data London : Simon & Schuster, 1998 Phys.des. ix, 310 s. ISBN 0-684-81767-5 Internal Bibliographies/Indexes Note Obsahuje bibliografii a rejstřík Subj. Headings psychologie * psychologie prodeje * reklama a propagace Form, Genre monografie UDC 159.9 , 659 Country Velká Británie Language angličtina Document kind BOOKS This text studies the all-pervasive industry of advertising, from the consumer boom in the 1950s when advertising changed from an art to a science, through to the market researchers who have the general public categorized into buying types on their databases. Zdroj anotace: Web obalkyknih.czLoading…
Number of the records: 1