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The Advertising age

  1. View book information on page www.obalkyknih.cz

    book


    New York : Fitzroy Dearborn, 2003 - xi, 1181-1873 s. : il. ; 29 cm
    ISBN 1-57958-172-2
      McDonough, John - Editor   Egolf, Karen - Editor   Reid, Jacqueline V. - Editor
     reklama a propagace  dějiny reklamy
     encyklopedie
    Call numberB 44.402/3
    Umístění 659 - Propagace. Reklama
    BranchPlaceInfoSignature
    Lidická ( studovna ) jen prezenčněB 44.402/3   

    Title statementThe Advertising age : encyclopedia of advertising. Volume 3, P-Z / editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid
    Issue dataNew York : Fitzroy Dearborn, 2003
    Phys.des.xi, 1181-1873 s. : il. ; 29 cm
    ISBN1-57958-172-2
    Internal Bibliographies/Indexes NoteObsahuje bibliografii
    Another responsib. McDonough, John (Editor)
    Egolf, Karen (Editor)
    Reid, Jacqueline V. (Editor)
    Another responsib. Museum of Broadcast Communications (Other)
    Subj. Headings reklama a propagace * dějiny reklamy
    Form, Genre encyklopedie
    Conspect659 - Reklama. Public relations. Média
    UDC 659.1(091) , 659.1 , (031)
    CountrySpojené státy americké
    Languageangličtina
    Ve volném výběru659 - Propagace. Reklama
    Document kindBOOKS
    Produced by an international team of more than 200 advisors and contributors, working under the auspices of Advertising Age, the Museum of Broadcast Communications in Chicago, and the Hartman Center for Sales, Advertising, and Marketing History at Duke University, this groundbreaking work is the first and only definitive A-Z reference to a central and endlessly fascinating aspect of our consumer society. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Zdroj anotace: Web obalkyknih.cz
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Number of the records: 1  

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