Počet záznamů: 1
Marketing
SYS m0153611 LBL 00000nam-a22^^^^^3a-4500 003 CZ-CbJVK 005 20210518003904.8 007 ta 008 020521s1989----xxu-----------------eng-- 020 $a 0-471-63109-4 040 $a CBA001 $b cze 100 1-
$a Zikmund, William G., $d 1943- $7 xx0036101 $4 aut 245 10
$a Marketing 250 $a 3rd ed. 260 $a New York : $b John Wiley & Sons, $c 1989 300 $a xxv, 694 s. 520 3-
$a This edition of the popular marketing text contains a new chapter on marketing of services, and completely revised chapters on organizational buying behavior, pricing, and market management. It also discusses business strategy implications of various marketing activities. Many up-to-date examples are included. $c okcz $u https://www.obalkyknih.cz/view?isbn=9780471631095 $2 Web obalkyknih.cz 700 1-
$a D'Amico, Michael $4 oth 910 $a CBA001 FMT BK
Počet záznamů: 1