B 44.402/3
The Advertising age : encyclopedia of advertising. Volume 3, P-Z / editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid. -- New York : Fitzroy Dearborn, 2003. -- ISBN : 1-57958-172-2.
McDonough, John. Egolf, Karen. Reid, Jacqueline V. Museum of Broadcast Communications
reklama a propagace * dějiny reklamy * encyklopedie
659.1(091). 659.1. (031)