Počet záznamů: 1
The Advertising age
McDonough, John - Autor
New York : Fitzroy Dearborn, 2003 - xi, 561-1180 s. : il. ; 29 cm
ISBN 1-57958-172-2
Egolf, Karen - Editor Reid, Jacqueline V. - Editor
reklama a propagace
encyklopedieSignatura B 44.402/2 Umístění Údaje o názvu The Advertising age : encyclopedia of advertising. Volume 2, F-O / editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid Záhlaví-jméno McDonough, John (Autor) Vyd.údaje New York : Fitzroy Dearborn, 2003 Fyz.popis xi, 561-1180 s. : il. ; 29 cm ISBN 1-57958-172-2 Poznámky o skryté bibliografii a rejstřících Obsahuje bibliografii Dal.odpovědnost Egolf, Karen (Editor)
Reid, Jacqueline V. (Editor)
Dal.odpovědnost Museum of Broadcast Communications (Jiná role)
Předmět.hesla reklama a propagace Forma, žánr encyklopedie MDT 659 Země vyd. Spojené státy americké Jazyk dok. angličtina Druh dok. KNIHY Produced by an international team of more than 200 advisors and contributors, working under the auspices of Advertising Age, the Museum of Broadcast Communications in Chicago, and the Hartman Center for Sales, Advertising, and Marketing History at Duke University, this groundbreaking work is the first and only definitive A-Z reference to a central and endlessly fascinating aspect of our consumer society. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Zdroj anotace: Web obalkyknih.czNačítání…
Počet záznamů: 1