Počet záznamů: 1
The Advertising age
SYS m0005818 LBL 00000nam-a22^^^^^3a-4500 003 CZ-CbJVK 005 20200721112739.7 007 ta 008 040122s2003----xxu-----------------eng-- 020 $a 1-57958-172-2 040 $a CBA001 $b cze 080 $a 659 $2 MRF 100 1-
$a McDonough, John $4 aut 245 14
$a The Advertising age : $b encyclopedia of advertising. $n Volume 2, $p F-O / $c editors, John McDonough and the Museum of Broadcast Communications, Karen Egolf ; illustration editor, Jacqueline V. Reid 260 $a New York : $b Fitzroy Dearborn, $c 2003 300 $a xi, 561-1180 s. : $b il. ; $c 29 cm 504 $a Obsahuje bibliografii 520 3-
$a Produced by an international team of more than 200 advisors and contributors, working under the auspices of Advertising Age, the Museum of Broadcast Communications in Chicago, and the Hartman Center for Sales, Advertising, and Marketing History at Duke University, this groundbreaking work is the first and only definitive A-Z reference to a central and endlessly fascinating aspect of our consumer society. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. $c okcz $u https://www.obalkyknih.cz/view?isbn=9781579581725 $2 Web obalkyknih.cz 650 07
$a reklama a propagace $7 ph116035 $2 czenas 655 -7
$a encyklopedie $7 fd132201 $2 czenas 700 1-
$a Egolf, Karen $4 edt 700 0-
$a Reid, Jacqueline V. $4 edt 710 2-
$a Museum of Broadcast Communications $7 ko2003165019 $4 oth 910 $a CBA001 FMT BK
Počet záznamů: 1