This highly readable text provides students with extensive knowledge of the steps needed to start and run a small business. The primary focus of the text is on the creation of a business plan. The solid coverage of past editions has been reinforced with the addition of two important new chapters: "Managing Customer Relations," and "Managing International Trade." The text continues to offer strong entrepreneurial case studies, including three "epilogues" to cases featured in the second edition. Zdroj anotace: Web obalkyknih.cz