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Designing type

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     Cheng, Karen - Autor
    232 stran : ilustrace
    ISBN 978-0-300-11150-7
     grafický design  písmo  typografické písmo
    SignaturaB 59.279
    Umístění 76 - Grafika
    PobočkaKde najdu?InfoSignatura
    Lidická ( příruční sklad )k vypůjčeníB 59.279   

    Údaje o názvuDesigning type / Karen Cheng
    Osobní jméno Cheng, Karen (Autor)
    NakladatelNew Haven : Yale University Press, [2005]
    Předmět.hesla grafický design * písmo * typografické písmo
    Forma, žánr monografie
    Konspekt76 - Grafické umění. Grafika
    MDT 655.244 , 003 , 766:655 , (048.8)
    Země vyd.Spojené státy americké
    Jazyk dok.angličtina
    Ve volném výběru76 - Grafika
    Druh dok.KNIHY
    As one of a graphic designer’s most essential tools, typefaces influence the appearance of visual print materials perhaps more than any other component. This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in a font.The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundaries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents.  As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers. Zdroj anotace: Web obalkyknih.cz

Počet záznamů: 1